This week we will take a look at one of Drupal’s impressive add-on features – the Drupal SEO Tools module.
Search engine optimization (SEO) is increasingly becoming more than a disconnected job on the marketing side – it needs to be integrated with web design procedures as well. This makes the SEO process more fluid and allows for more flexibility. What the Drupal SEO Tools module offers is essentially everything you need in order to ensure fluid content optimization. With this powerful module, you can have full control over the search engine optimization of your content in Drupal.
The integration of the analytics element in the module helps you to review your SEO strategy on a continual basis. Its interface is familiar to anyone who has had experience with Google Analytics and Google Webmaster Tools. All those basic analytics tools, as well as some new ones, are conveniently located in the Drupal dashboard. For more in-depth analysis, there is also a convenient short-cut link to your Google Analytics page.
The SEO Tools module affects all three of the core components of a website with great rankings – its architecture, content and backlinks, providing you the information on the quality of those. The module really shines when it comes to content optimization. It lets you research which keywords related to your business are effective and popular. Consequently, the module tracks the usage of those keywords on your website, making it exceptionally convenient to modify and add content to make your website more search engine friendly.
To get a more in-depth overview of what the Drupal SEO Tools module offers and to see it in action – check out this comprehensive video from the official Drupal website.
To learn more about how Drupal modules can improve your website and SEO, contact us today.
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