1. Writing for the Web is very different from writing for print:
   
   
   
   1. 79% of users scan the page instead of reading word-for-word, only 16% read word-by-word
   
   
   2. Reading from computer screens is 25% slower than from paper
   
   
   3. Web content should have 50% of the word count of its paper equivalent


2. Each paragraph should contain one main idea - use a second paragraph for a second idea, since users tend to skip any second point as they scan over the paragraph. Design your web document to be scannable.


3. Use Inverted Pyramid Style of Writing - start the page with the conclusion as well as a short summary of the remaining contents.


4. Use half the word count - make the word count for the online version of a given topic about half the word count used when writing for print: Users find it painful to read too much text on screens, and they read about 25 percent more slowly from screens than from paper. Users don't like to scroll through masses of text, so put the most important information at the top. Start the page with the conclusion as well as a short summary of the remaining contents ("inverted pyramid" style).


5. Use simple sentence structure - use simple sentence structures: Convoluted writing and complex words are even harder to understand online.


6. Use bulleted and numbered lists - lists slow down the scanning eye and can draw attention to important points.


7. Limit the Use of Metaphors - particularly in headings: Users might take you literally.


8. Avoid clever headings - do not use cute headings since users rely on scanning to pick up the meaning of the text.


9. Avoid Overly Boastful Language - you have to work to earn the user's trust, which is rapidly lost if you use exaggerated claims or overly boastful language; avoid "marketese" in favour of a more objective style.

Let us know your feedback below, please feel free to rate this posting or provide us with your comments.

Comments2