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Defining Social Media: How does social media work with traditional marketing?

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Tidal was recommended to the City of Vancouver. The whole experience went very well, there was excellent communication everyone was very responsive and able to deliver great results under very, very tight timelines. When it came to the technology Tidal made some great recommendations. They have a strong understanding of web strategy and social media.

Vedran Djordjevic
City of Vancouver,
Corporate Communications

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Defining Social Media: How does social media work with traditional marketing?

By Colin posted Mar 15th 2010 at 12:30 PM

At Tidal we often get asked the question about where Social Media fits within the broader spectrum of marketing strategy, and it is perhaps the most misunderstood ingredient in the marketing mix. We therefore made it our mission to develop a simple visual model shown below to demonstrate our thinking on this:

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Defining Social Media: How does social media work with traditional marketing?

Defining Social Media: How does social media work with traditional marketing?