Goals and ObjectivesBuild fast awareness and acceptance of the Bridge Trial by the public, adopting an integrated social media campaign that would allow for a two way dialogue between the City and members of the public. To communicate disclosures on traffic lane changes (all modes), alternative routes, safety issues, and projected impacts/delays, and to compel people to access this information online.
ResultsThe blog was well used by members of the public, receiving 175 individual posts. 42% of all blog visitors returned more than once. The wider campaign was also successful, seeing a 24% increase in cycling volume over pre-trial volume.
|Tidal was recommended to the City of Vancouver. The whole experience went very well, there was excellent communication everyone was very responsive and able to deliver great results under very, very tight timelines. When it came to the technology Tidal made some great recommendations. They have a strong understanding of web strategy, social media and this is the reason they continue to work with us. Tidal has now worked on two projects with the City of Vancouver including the Burrard Bridge Lane Reallocation Trial and Open Dialogue; an interactive blog that incorporates with Twitter and Facebook. This is the first fully integrated social media campaign the city has launched. The projects have been getting good results; members of the public are participating in the online conversation making regular post with intelligent and relevant comments.
City of Vancouver
Web Content Coordinator