About the client
The International Association of Business Communicators (IABC) is the premier global network for professionals engaged in strategic communication. Founded in 1970, IABC comprises over 13,000 business communication professionals in more than 60 countries and almost 100 member chapters worldwide.
IABC approached Tidal to rebuild their website and to better integrate it with emerging social media.
Goals and Objectives
To create a new site that was current, easy-to-navigate and reflected the organization’s personality. The site had to be accessible by over 10,000 IABC members with additional access and privileges for local members. Enable local members from BC to network with one another, advance their careers and learn through professional development seminars and events. The site had to integrate and leverage the latest social media tools including Facebook and Twitter.Results
Growth in membership - since the launch of the new web site IABC/BC has grown to be one of the largest chapters in the world. Easy to use and intuitive web site - over 94% of visitors found the web site either “easy to use” or “very easy to use”. Over 600 followers on Twitter - Twitter allows members to chat about recent events, and upcoming events. Over 200 Facebook Members - the Facebook page allows members to share information via the discussion board, learn more about the leadership team (officers) and read about events.Testimonial
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“The International Association of Business Communicators, BC Chapter (IABC/BC) has worked with Tidal Multimedia for a number of years. They routinely go above and beyond our expectations to deliver us high-quality service, constantly anticipating our needs. Excellent customer service at Tidal is a way of doing business, and they listen patiently to our endless questions, responding quickly and with strategic advice. As a non-profit, our main goals were to increase traffic to our website and improve the overall look. Tidal helped us to see how we could actually match our organizational objectives to they way visitors interacted with our website - it blew us away, and it worked. Traffic is up 200%, the average visitor spends significantly more time exploring the site, and even our membership has grown. As the storefront of our organization, our website is critical to the way we communicate with our stakeholders; I have every confidence that we are putting our best foot forward thanks to Tidal Multimedia. Brandy Delves IABC President, IABC |
