About the Client
Sands & Associates is British Columbia’s largest firm of licensed Proposal Administrators and Bankruptcy Trustees focused exclusively on personal and small-business insolvency services.
Sands & Associates worked with Tidal to recreate a lead generation website with a comprehensive debt calculator tool. Recently, Tidal has developed a mobile friendly version of the website.
Goals and Objectives
- Create a website that reflects the brands personality (new colors and logo)
- The site should be clean, functional, and informative for the end user
- To develop a website that showcases Sands & Associates as the most innovative personal insolvency firm in Canada
- Increase website business from 30% of total to >40% in 12 months
- Use the updated brand personality to better market their business
- An 13% increase in traffic to over 3600 visits per month
- 5 new leads generated from the online web form within the first week of launching the site
- Positive feedback from Sands employees on the simplicity of adding content to their new content management system
- A strong increase in the engagement of resources such as 'Request a Free Consultation' and 'Application Form Downloads' from the Sands website