About the client
Sutton was founded in 1983 and subsequently altered the course of an entire industry on the principle that real estate was driven by highly personalized relationships between the REALTOR® and their customers. Sutton was also the first real estate company to offer each of its 8,700 REALTORS® with a personal email and custom website at the industry-renowned ‘sutton.com’ address. Their efforts consistently exceed $20 billion in real estate transactions annually.
Sutton worked with Tidal to create a comprehensive intranet called Sutton Home Base, which provides great online tools to help each realtor’s business.
Goals and Objectives
- The site should be easy to use and be enable employees to quickly find the content they’re looking for.
- Enable Realtors to connect and support one another.
- Enable realtors to find the information and resources to succeed quickly at Sutton. Establish a sense of loyalty and professionalism when it comes to the Sutton brand.
Results
- Engagement – Homebase receives between 160,000 – over 200,000 visitors per month
- Loyalty – Over 90% of realtors login on a daily basis
- Homebase is now the corner stone that links realtors to Sutton resources and a key tool in creating loyalty to the Sutton brand.
Testimonial
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[gallery columns="1"] Sutton Real Estate Group |
