About the client

 

Nat Bailey opened Canada’s first drive-in restaurant in Vancouver, BC in 1928, people trekked from all over to try Nat’s Legendary Burger with its famous Triple “O” sauce. Today people from Vancouver to Hong Kong to Bangkok can enjoy Triple O’s burgers. Fresh and fast. Just the way Nat liked it.

Goals and Objectives

1. The new website was to embody triple O’s brand personality:
    • Passionate, energizing, fun, edgy, caring, and competitive.
2. Provide an interactive and engaging experience for all site visitors.
    • Allow guests to signup online for email promotion notification.
    • Allow guests to find a nearby Triple O’s location.
    • Attract potential franchisees and provide support for their questions.
    • Attract job seekers and allow them to easily apply for job positions.
3. Educate the visitor as a sister brand to White Spot.

Results

Tripleos.com was launched on March 25, 2011. Using Google analytics, Google webmaster tools, and other online monitoring tools, Tidal provided baseline measurements in a website report card. Below are some highlights of the findings.
  • 22% of visitors viewed a goal page
  • 69.3% of visitors are new - which was an strong indication that the new website was easier to find and had a stronger online presence.
  • On average, 3.70 pages were viewed per visit  - which was a indication that the content was relevant and engaging. The top content viewed on the site were Menus and Locations, which helped to drive traffic to Triple O's restaurants.

Testimonial

Quotation Mark I loved working with Tidal. The new Tripleos website is both attractive and useful. I did not hesitate to recommend Tidal when White Spot wanted their website redesigned.

Kathryn Percy
White Spot Triple O’s
Marketing Manager