BC College of Physicians & Surgeons

Project Type: Website

Challenge

The College of Physicians and Surgeons protects the public by establishing and endorsing high standards of medical practice. Every doctor in BC must register with the College each year, and there are over 12,000 doctors across BC. We were asked to rebuild the website, and look at how we could make some of the key online processes more efficient.

Goals & Objectives

• Increase online loyalty – measured by page views.
• Increase online registration – increase online renewals.
• Independence – the College was paying expensive licensing fees and maintenance fees.

Results

• We increased site usage, increasing the average number of page views per visitor from 6 pages to 24 for the new site.
• We created a content management system that allows the college to upload their own content, saving $900 per day for maintenance plus annual licensing fees.

Testimonial

“Prior to working with Tidal we had a large, complex website that was burdened with miscellaneous, out-dated content, cumbersome to use, and even more difficult for the College to manage and maintain over time. In addition, as a result of the technical complexity of the site, we were forced to pay an outside vendor hefty maintenance fees every time we needed to make a change to the infrastructure.

Collaborating with Tidal was a refreshing experience. Tidal became involved in the project from the very start, and spent a considerable amount of time getting to know our organization, and understanding our business objectives for the new website. Throughout the development stage, they provided strategic direction to a diverse internal working group, as well as appropriate technology recommendations to meet our goals.

Working with Tidal enabled us to develop a progressive, contemporary website that aligns with and reflects our business objectives. Further, it is useful and easy to navigate, and most importantly, it is simple to update and maintain in-house.

Some of the features we have been able to incorporate into the new site include, an improved physician search engine, a comprehensive online medical library, simple navigation following the maximum three-click rule, an improved secure, physician-only area, and a professional look and feel to better reflect the face of the College. We were also able to synchronize the internal database with the website, which ensures 100% real-time accuracy of the content.

It is my pleasure to recommend Tidal Multimedia for their strategic approach, their demonstrated ability to interpret business needs, their commitment to delivering excellent service, and for their technical capability to develop effective, responsive and professional websites.”

Susan Prins
Director, Communications
College of Physicians and Surgeons of BC