Tidal was recommended to the City of Vancouver. The whole experience went very well, there was excellent communication everyone was very responsive and able to deliver great results under very, very tight timelines. When it came to the technology Tidal made some great recommendations. They have a strong understanding of web strategy and social media.
Vedran Djordjevic
City of Vancouver,
Corporate Communications
Process
1. Discovery Research
We start by asking a lot of questions and amassing a lot of data that will be used to shape and communicate the expectations of the project. We go deep on understanding the site’s target users and competitors. This research also helps with the beginnings of Search Engine Optimization.
2. Structure & Wire Frame
The structure and wire frame step is where the hands-on work begins. Developing structure is all about content and information strategy; determining how to organize information so that site users can find it quickly and easily, allowing for a constant logical structure across all pages. We will create a well-devised plan that will lay the foundation for everything to come, including visual design.
3. Design
Designing the visual face of any site is the focus of this exciting step. At this stage, all design and copy elements are created based on the established information design, as well as the tone and goals set forth in the creative brief. The design is then approved, refined and tested.
4. Build & Test
Step 4 is where we put all the pieces together and make them work. Production merges content, design and HTML/Programming into the completed site. In this step, we take care of the back end technical implementation (database, server environment, etc). The beginnings of SEO and Marketing tactics are implemented in this stage and during the launch phase. This is also the time when we conduct quality assurance (QA) testing on your site. The site gets tested against your requirements. We test for HTML fluidity. We run QA. We identify bugs, prioritize the fixes, and then fix them. We get user feedback and iron out any kinks.
5. Launch
When the site has been tested we prepare for launch. Staff training takes place in this phase as well. We will train your IT Department or staff charged with content management to update and maintain the new site.
6. Measurement
As a final step in our web development process, we’ll review the metrics for success and hold a post-project review meeting.