Training and Consultation > Analytics and Adwords Training

Online strategy relates to the management of your overall web presence, which goes beyond just having a website.

Broadly speaking, online strategy will be concerned with either optimizing the ways in which people are finding you online (traffic strategies), looking more closely at your visitors’ user experience and how they are ‘converting’ on your website (usability), or looking at ways in which you can connect with your online audience more effectively using tools such as email, CRM, Social Media and loyalty programs (retention and referral strategies).

Below are a series of approaches and areas we will typically work through with our clients.