Online Strategy > Email and CRM

Once people can find your website, and they have made first contact or their first purchase, the one thing that is so often overlooked is the continuing dialogue with your customers and stakeholders, and how this ongoing dialogue can be managed effectively without you becoming overwhelmed by it.

Depending on which study you read, it is statistically between five and seven times more expensive to find a new customer than it is to resell to an existing one. Furthermore, one of the most powerful business growth drivers lies in your existing customers referring you.

It can also be a highly effective way of growing your business, as a medium to attract new audiences.  Email and CRM is also one of the most cost effective way to streamline the process of staying in meaningful contact with both existing and potential stakeholders and customers, and is an incredibly powerful tool for the continuing growth of your organisation.

Devising and delivering an effective online strategy is all about taking an integrated approach. We work closely with our partner 6S Marketing, who specialize in the areas of email and CRM programs, including the use and integration of tools like Salesforce, Silverpop and Mailchimp.

Speak to one of our consultants today to find out how we can help.