Online Strategy > Traffic Strategies (SEO and SEM)

Building a great website is one thing. But how do you ensure that people can actually find you?

Ensuring you are found organically in the search engines is the key to this, something that is referred to as SEO (search engine optimization). We start by working through which keywords and search phrases you want to be found for, and this helps to inform the design of the information architecture of your site.

We work in close partnership with 6S Marketing, who specialize in both SEO and Search Engine Marketing, which relates to advertising on search engines like Google, as well as on other relevant websites in your sector, known content network advertising.

The key to success of your online strategy lies in taking a broader approach, so not just thinking about how to build an effective website, but also in understanding how people find your website in the first place. That is why the partnership between Tidal and 6S Marketing is proving to be so effective for our clients. By bringing together two specialist agencies that together cover the full spectrum of your online presence, we are consistently beating client expectations for projects where we can work together.