Tidal was recommended to the City of Vancouver. The whole experience went very well, there was excellent communication everyone was very responsive and able to deliver great results under very, very tight timelines. When it came to the technology Tidal made some great recommendations. They have a strong understanding of web strategy and social media.
Vedran Djordjevic
City of Vancouver,
Corporate Communications
e-Commerce
What are some important considerations when setting up an e-commerce platform? How do you ensure success?
- Start with a good business plan – have a good understanding of what success looks like. For instance, it’s important to be able to answer the following questions:
- How much revenue and profit do you want to generate each month?
- What are your monthly sales targets?
- Who is your target market? Why do they want to work with you? How do you differentiate yourself from your competitors?
- How many people will come to your site and what percentage will buy your products or services?
- A good plan is the foundation for any successful e-commerce project
So, what are the initial steps to setting up an online store?
The following list identifies the basic steps to setting up an online store. To learn more contact us
- Online cart program – you’ll need an e-commerce platform. Fortunately there are lots of choices depending upon your specific needs, goal and objectives.
- Security – you need to secure all the appropriate pages within your site.
- Accepting payment – you need a way to accept payments from your customers (i.e. credit card, cheque, PayPal etc).
- Sales reports – you’ll need to know what you sold, how much money you’re making on a daily basis (profitability), what’s left in your inventory etc.
- Returns and complaints – you need to have a system to manage returns and customer complaints.
- Customer service – you need a way to ensure and measure customer satisfaction with your service and product.