Training and Consultation > Commercial Online Strategy
Need help with your commercial online strategy?
We run regular courses in advanced web strategy for business decision makers and senior marketing professionals, in partnership with 6S Marketing, as well as specialist courses in several areas as identified in the left hand menu.
The benefit of any online strategy is that it is intrinsically measurable in nature. We also understand that at the heart of any development project or online marketing effort, the key objective is to deliver a return on investment for our clients.
By looking at a client’s online presence in terms of key performance indicators (KPI’s), we can devise tactics and strategies that maximise the profitability of the project:
1. Web traffic (Visitors, Cost per Acquisition, Cost per Sale etc.)
2. Conversion (Conversion ratio, optimising forms & sign up / sales funnels etc.)
3. Retention (Traffic return rate, newsletter sign up rate etc.)
4. Sales Value per customer ($ per sale, sales repetition rate)
Every client is different and we work closely with our clients to carefully tailor the strategies that will best meet their needs and maximise the overall return on investment of the project.