Tidal has been providing strategic web design and development services in Vancouver for over 10 years.
What makes us different from the rest of the web design companies?
We combine online strategy and usability best practices to provide the best website design and most efficient development process. Our iterative process ensures that you have input at every step — and the finished product will be beyond your highest expectations.
Our strategic process doesn’t stop after your website is launched (and it shouldn’t). As your business continues to evolve, we help put a plan in place to measure your success and challenges to ensure your website, and your online presence it general, keeps up with you!
Our Web Design and Development Process:
Designed to deliver results
1. Web Project Discovery Research
Developing a website is a collaborative process between the client and web development team. We start by asking a lot of questions and gathering data that will be used to shape and communicate the expectations of the project. We dig deep to understand the website’s target users and competitors, and this research not only helps with the beginnings of Search Engine Optimization, but also in creating the online strategy.
2. Website Structure & Wire Frame
This is where the hands-on web design and development begins. Developing structure is all about determining how to organize content so to maximize usability and allow site users to find information quickly and easily. The goal is to have a constant logical structure across all pages. We create a well-devised plan that will lay the foundation for everything to come, including visual design.
3. Website Design
In this step, the visual face of the website design is realized. All creative design and copy elements are created based on the information and goals established in the Website Project Discovery Research and Website Structure & Wire Frame phases. The website wireframe design is then approved, refined and tested.
4. Website Build & Test
Here, we put all the pieces together and make them work. Production merges content, web design and HTML/Programming into the completed site. In this step, we take care of the behind-the-screen technical implementation (database, server environment, etc). This is also the time when we conduct website quality assurance (QA) testing on the website; the site is tested against the your requirements. We test for HTML fluidity, run QA, identify bugs, prioritize the fixes, and fix them. We test for usability best practices and collect user feedback, and use this to iron out any kinks.
5. Website Launch
Once the site has been tested and approved, we prepare for launch. Staff training takes place in this phase as well. We train your IT department or staff personal who will be in charge of managing content in all aspects of updating and maintain the new site.
6. Website Performance Measurement
As a final step in the Web Design and Development Process, we review the metrics for success and hold a post-project review meeting. Quarterly reviews and website performance report cards are recommended to ensure that the website continues to be effective and deliver value to your organization.
For more information on web design and development, please contact us or request a free consultation.